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Here’s what I’ve got.
"Whales Not Minnows"
Unconventional Thinking For Getting The Wealthy To Do Business With You
Here’s why you want to subscribe…
The wealthy are different. They do business with 3 groups of people:
- Those they know.
- Those who are referred to them by those they know.
- Those that are recognized experts in their field
The marketing approach that works for the masses, simply won’t be effective with the affluent.
Each bi-weekly issue draws from my 30 years of experience developing multi-million dollar affluent marketing campaigns for clients including, Gulfstream Aerospace, Hilton Hotels, A.T. Kearney, Sotheby’s and dozens of other clients who aren’t household names.
Whales Not Minnows shares the “harsh reality” secrets that the wealthy will never share about what it takes to do business with them. It’s the information your most successful competitors in the affluent marketing space hope you’ll never learn.
Yes! I want to Test Drive the Video Newsletter for FREE!
Twice a month my exclusive pull-no punches Whales Not Minnows Video Newsletter
will give you the information you need to get the attention of wealthy prospects, and then turn large percentages of them into paying clients. If you’re not getting the attention of the affluent clients you want, you need to embrace some new-out of the box thinking. That’s what Whales Not Minnows delivers to your inbox every other week.
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YES! I Want to Test Drive the Video Newsletter for FREE!Welcome To The World of Whales Not Minnows
“Quite frankly, nobody covers the affluent market this well. Mark gives you insights that are both pragmatic and actionable.”
-Douglas Abraham, Luxury Real Estate
"If you’re selling high priced (and highly valuable) information Mark’s unique style of writing gets attention, raises curiosity, and compels readers to take action."
-Bob Bly, The Man McGraw Hill Calls America’s Top Copywriter
Here’s just some of what I cover in your bi-weekly video newsletter
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Whales Not Minnows to be enormously valuable and (dare I say) entertaining.
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…I’ve been in this game for 30 years, working with clients who are household names, and others that were just bare bones start-ups with little more than a dream and ambition.
What I share in every issue is based on what really works…not what someone “thinks” might work for getting more affluent clients.
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Whales Not Minnows
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WHO I created
"Whales Not Minnows" for:
- This is FOR YOU if you run a business of any kind, regardless of niche, but you’re tired of cheap clients and want MORE wealthy customers.
- This is for the entrepreneur who’s done blindly following what others in their niche are doing, and wants creative and innovative ideas for attracting high-net-worth clients.
- This is NOT FOR YOU if you think that there is one simple thing you can do…some magic email you can send…some list of wealthy prospects you can buy…that will immediately unleash a tsunami of new rich clients.(And seriously, do you know how many times that prospect list has been sold? I do, cause I’m on it.)
- This is also NOT for the “subscriber” who never implements anything. The person who thinks that they’ll be successful by osmosis just because Whales Not Minnows is sitting (unread) in their inbox.
- I want doers…I want subscribers who implement what I discuss in each issue, and then share their successes!
We both know, more is lost through “inaction” than anything else so NOW is the time sign up before I decide to raise the subscription price.
Test Drive Whales Not Minnows For a Full 30 Days
YES! I Want to Test Drive the Video Newsletter for FREE!Can my video newsletter help you with any Social Anxiety you may face when interacting the wealthy?
ABSOLUTELY!
We all feel uncomfortable at networking events or social gatherings when we don’t know anyone. It can be fear inducing to try to ingratiate yourself into a group that’s already having a conversation.
And worse of all…this fear can prevent you from attending functions where you get to rub shoulders with those you most want to do business with. It becomes supper easy to “blow these off” which just results in a huge missed opportunity.
That’s why I regularly share ideas I’ve received from my clients for coping skills that reduce anxiety and enable you to approach any social situation with total and complete confidence.
If dealing with Social Anxiety is something you struggle with (and really, who hasn’t?)…you’ll appreciate my regular feature on this all important topic.
Test Drive Whales Not Minnows For a Full 30 Days
YES! I Want to Test Drive the Video Newsletter for FREE!-- What others are saying about Whales Not Minnows --
"It's like getting 2 content packed seminars a month from Mark."
- Russel Kirkland, Direct Marketing & Advertising Agency
“A unique mix of inspiration and practical ‘how to’. I’ve been a follower of Mark’s for over 10 years and I can say his advice has directly accounted for over $500,000 in new sales.”
- Roger Morris, Business Broker
“Mark’s guidance on writing ‘hooky’ subject lines and sales copy increased my open rates 34% and my conversions by 18%”
-David Woods, Brand Strategist
“I credit what I learned from Mark with getting me a $200,000 client. You need a process & system. Mark walks you through precisely what to do (and what not to do).”
- Jason Tucker, Private Equity Partner
“Many business owners worry that implementing a marketing system will be too difficult, too complicated, and too expensive. What’s great about Mark’s approach is that it’s practical and easy to implement.. If you want affluent clients you need this.”
—Robert H. Bloom, former U.S. CEO of Publicis Worldwide and author of The New Experts and The Inside Advantage
“Any advisor would be well served by Mark’s precise-how-to-do-it approach that will get you a lot more new affluent customers and clients.”
—Hubert Humphrey, founder and CEO of Hegemon Group International and 2013 Inductee into The Entrepreneurship Hall of Fame
“One of the biggest challenges most businesses are facing is attracting more new clients on a consistent basis. This is huge! It works and every business owner who doesn’t follow his advice is doing themselves (and their business) a disservice.”
—Jeffrey Hayzlett, host of Bloomberg TV’s C-Suite and New York Times bestselling author of Running the Gauntlet
"Not only great practical advice and creative thinking, but entertaining as well. I love his style."
—Peter Vantine, Marketing Faculty at Scheller College of Business, Georgia Institute of Technology
“If your company is seeking a better ROI on its marketing investment, you’ll find Mark’s approach is efficient, measurable, and simple to execute.”
- Betsy VanAmen, Luxury Real Estate
“I have followed Mark’s techniques for years. Used them to grow Alsbridge from near zero to over $55m of revenue”.
- Ben Trowbridge
“Extremely helpful for navigating the waters of marketing to the wealthy”
- Ted Erickson, Luxury Travel
“A distinctive and original voice in the marketing world. Definitely worth following”
- Jeremy Tillinghouse, Wealth Management
Mark’s 'Whales, Not Minnows' video newsletter delivers actionable strategies that have transformed how I attract affluent clients to my financial advisory business. The insights are spot-on and easy to implement. It’s a must-watch for anyone in the industry."
- Sarah Thompson, Wealth Management Advisor
"The concepts shared in the video newsletter have helped me refine my marketing approach. I’ve seen a measurable increase in high-net-worth client inquiries since implementing the strategies shared."
- James Reynolds, Investment Consultant
"I used to struggle to connect with affluent prospects, but after applying the advice from 'Whales, Not Minnows,' I’ve built stronger relationships and gained lifelong clients."
- Emily Knight, Retirement Planning Specialist
"This newsletter has been instrumental in helping me position myself as a go-to expert in the luxury real estate market. The video tips are concise, engaging, and incredibly effective."
- Daniel Lewis, Luxury Property Broker
"After adopting the strategies from 'Whales, Not Minnows,' I’ve improved my sales pitch and learned how to appeal directly to affluent clients’ unique desires. My conversion rate has doubled!"
- Laura Martinez, High-End Real Estate Agent
"The newsletter provides everything I need to stay ahead in a competitive market. It’s the perfect mix of innovative ideas and practical tips tailored for luxury real estate professionals."
- Carlos Valdez, Real Estate Developer
"I own a boutique travel agency catering to affluent travelers, and the insights from 'Whales, Not Minnows' have helped me craft exclusive offers that truly resonate with my target audience."
- Olivia Pearson, Luxury Travel Consultant
"The newsletter is a goldmine of information. It’s helped me position my interior design firm as the go-to for affluent clients looking for bespoke solutions."
- Alexandra Hayes, Interior Designer
"The strategies shared have helped me understand what affluent clients value most, allowing me to align my personal brand with their expectations."
- Kevin Simmons, Executive Coach
"Regardless of your industry, if your clients are affluent, this newsletter is essential. It’s helped me rethink how I approach everything from messaging to client relationships."
- Nicole Westwood, Private Jet Charter Broker
"I’ve been following the newsletter for months, and it never fails to deliver fresh perspectives. It’s like having a personal consultant who truly understands the affluent market."
- Ethan Johnson, Art Gallery Owner
"The 'Whales, Not Minnows' newsletter is the ultimate resource for anyone serious about attracting affluent clients. It’s packed with strategies that have directly impacted my business growth."
- Hannah Grant, Luxury Event Planner
My products are sold for educational purposes only. Please understand the results I'm sharing with you are not typical. I’m not implying you’ll duplicate them (or achieve anything for that matter). The average person who buys any “how to” information gets little to no results. Everything on this page are references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please do not get this product.
